| Eric,
Are you for or against Trump?
Whichever way you lean on the issue, I bet you’re passionate about it…
That love or hate, is probably why you opened this email
And that’s the magic of Donald J. Trump:
He’s loved, he’s hated, but he’s NEVER ignored…
And THAT is why he is a legend…
I’m not saying he’s a good or bad legend… I’ll leave that to the voters.
But there is no arguing the fact that he is KNOWN, he is TOP OF MIND, and he has ATTENTION.
His marketing is legendary.
Again… i’m not taking sides here lol.
You may hate him…
You may love him…
You may wish he’d just go away…
But if we WATCH him without emotion… the dude get’s attention like nobody else in the world.
THAT is legendary branding… THAT is legendary marketing… THAT is fascinating (in a nuclear explosion kinda way).
As a marketer (regardless of your politics) there’s a lot to learn from watching the branding and marketing of Donald’s Trump.
I’m a big believer in OBSERVING my enemies and my friends… people I hate and people I love…
Anybody who is WINNING in the attention game.
I want to watch the magician’s hands and figure out the marketing magic…
While everyone on the left and right was hooting and hollering about Trump last week.
Here’s what I learned about marketing from OBSERVING the Overtly Orange One (#OCubed™) in action…
1) Marketers should throw mud on the wall… no how crazy the idea is!
It was reported last week that Trump floated the idea of wearing a Superman shirt under his suit when he got out of the hospital…
I kid you not…
He wanted to walk out of the hostpital looking weak, limping, then walk up to a podium, rip off his mask, stand up tall, and rip his shirt open like mid-80s Christopher Reeves revealing the Superman logo underneath!!!!
LOL
It’s audacious. It’s crazy. It’s totally not presidential. But it’s an AMAZING idea...lol.
Of course, he didn’t do it…
But just the RUMOR OF HIM TALKING ABOUT IT OUT LOUD dominated Twitter for hours yesterday…
The attention just speaking the idea got the Trump brand was worth millions.
Lesson learned: SPEAK YOUR IDEAS NO MATTER HOW CRAZY.
Not every on of them will make you rich, or even see action in the real world.
But if you don’t speak them, if you don’t wrestle with them, if you don’t have the courage to even attempt to talk about them, then you may miss one that can get you attention and sales!!!!
Trump wanted to rip open his button up and show a superman shirt to the world…
None of your ideas are too crazy ;)
2) Speaking out makes you a part of the conversation… it gives people a CHANCE to love (or hate) you...
If you are actually solving problems, you are controversial…
Because someone somewhere is going to disagree with YOUR solution.
We have people ALL THE TIME tell us high ticket products are better than memberships.
First, no they are not.
Second, cool… our DISCUSSION of which is better will get us BOTH more attention!
Heck… the discussion OF the discussion will get us BOTH more attention!
Look how Twitter and all 3 propaganda stations (CNN, FoxNews, MSNBC) have been DOMINATED by discussion of the 2nd debate…
Will they have it?
Will they not?
What does Trump say?
Oh he’s awesome for saying that! Oh he’s awful for saying that!
Loved…
Hated…
Never ignored… top of mind… a part of the conversation.
You have to BE a part of the conversation before anyone can love you or hate you… before anyone can have the opportunity to buy your products.
Just talking about a situation (will there or will their not be a 2nd debate) injected Trump into every news story in America.
Learn this lesson…
You MUST have an opinion, you MUST speak up in your niche, if you want attention too!
You must draw your line in the sand, you must interview and BE interviewed, you must POST on social media, without fear of judgement.
You will never be a good marketer, and people will never hear your message, if you are not a part of the conversation.
Speak out, even when it won’t be popular with half the world…
The other half will probably join your membership or buy your products…
3) A brand can survive without social media, but it can only thrive if it masters at least one single platform…
It’s no secret that Trump likes to tweet…
His feed is legendary.
Many people think it’s WHAT he tweets that’s important.
I think it’s THAT he tweets CONSISTENTLY, PROLIFICALLY, and RELENTLESSLY every freaking day that has made his feed legendary.
Trump picked ONE SOCIAL MEDIA platform to DOMINATE.
All in. Burn the boats.
And then he did it every day.
He gives his fans (and opponents) the opportunity to interact with his message multiple times every day…
He retweets…
He comments from time to time…
He stirs the pot…
And get’s massive attention.
I’ve always been a content creator and email marketer at heart.
I used to say “Social media is not important.”
But I’m learning that doubling down on ONE platform…
Is probably the quickest way to legendary status in my niche.
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So, if you are still with me and my subject line didn’t trigger you into deleting this email lol…
Thanks for sticking around and letting me make my point!
Haha!
I hope you learned something today that will help you become a better marketer, sell more products, and build a better future for your family!
Get out there and do whatever it takes to be legendary in YOUR niche!
Flip Your Life!
Shane Sams
Host of The Flipped Lifestyle Podcast
Leader of The Flip Your Life Community
Founder of FlippedLifestyle.com
Shane & Jocelyn™ | Flipped Lifestyle™ | Membership Masters™
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PS: Have you ever struggled with marketing your membership?
Do you run ads, make posts and send emails out consistently…
But just can’t make any sales?
Do YOU want to build a LEGENDARY membership?
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It’s helping subscribers sell HUNDREDS of memberships every single month…
Check out this success story I heard last month…
“Shane, I installed one tip from Membership Masters last month… and made $12,000. I couldn’t believe how well that upsell and promotion worked. Such a game changer”
- Chris Newport, IvyNewport.com
WOW! You want results like that from your marketing too, right?
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